Riding RAPSody for the First Time

I began my new job as Development and Membership Manager at Washington Bikes in March 2012. I’d never heard of RAPSody (Ride Around Puget Sound) until I overheard my co-worker, Louise McGrody, describe it as one of the most scenic bicycle rides in all of Washington. Her unbridled enthusiasm piqued my interest. Ten years earlier I’d ridden my bike down the Pacific Coast Highway. I’d celebrated my thirtieth birthday cycling along the western coast of Ireland. However other than exploring by bike the San Juan Islands and completing one STP, I’d never done a major cycling trip in Washington. A new adventure beckoned!

IMG_0127I took note of the distance: one-hundred seventy miles in two days. I closed my eyes and thought I can do that. After all, my trip down the curvy coast of California required I pedal on average 35-40 miles a day. By the time I arrived in La Jolla from San Francisco, I’d pedaled nearly 600 miles over 17 days.

While I rode my bike back and forth to work in Pioneer Square my total daily mileage averaged 4 miles. I’d biked along Lake Washington Blvd for pleasure but needed to increase my distances. The first thought that crossed my mind: I need a buddy to train and join me in RAPSody. I called my friend Jeff who’d recently completed a ½ Iron Man in Hawaii. He accepted my invitation, and we agreed we’d start training the first Sunday of July, allowing 8 weekends to prepare before the RAPSody Ride.

By the time RAPSody arrived on August 25 we’d built up our endurance over successive Sundays and on our last training biked 65 miles around Lake Washington. We were ready!

We drove from Seattle to Tacoma arriving at 7:30 AM, registered, and were on the road by 8 AM. The temperature hovered around 58 degrees but the blue sky and rising IMG_0124
IMG_0134sun foretold good weather ahead. Soon we were crossing the Tacoma Narrows Bridge, the glistening Puget Sound reflecting the morning light.  From there we cycled through the charming community of Gig Harbor with its solitary beaches and quiet back roads. Onward we pedaled to Manchester for a short breakfast stop with volunteers serving delicious fruit parfaits and bagels. Then back on our bikes to conquer the winding roads of Southworth and Port Orchard. The day grew warmer, and we gained an altitude of several thousand feet, but it never felt overwhelming. Jeff sometimes fell behind me but neither of us felt the need to rush. We found our own tempo and let go of the need to rush. We enjoyed the passing views of the Seattle skyline and Mount Rainier, exhaled along the tree-lined roads, and found comfort in the cool shade of overhanging trees once the heat of the day arrived in mid-afternoon.

That evening we arrived in Shelton for our overnight stay. We pitched our tent and spread out our sleeping bags on the sports field of Shelton High School. We bee-lined for the hot showers and then the hearty pasta dinner, which benefits the local children’s support organization, SOCK (Save Our County’s Kids).  We took a pass on the bicycling movie and decided to stretch out in our tent, read, and eventually drifted asleep. Luckily the sprinklers, which switched on accidentally at 3 AM the year before, soaking several campers, remained off and didn’t repeat their famous wake-up call (thanks to organizers Kristin and Kristi!).

IMG_0166Early Sunday morning we arose at dawn, packed our panniers and camping gear, and delivered them to the shuttle van. After a quick breakfast of bacon, eggs, and French toast, we headed south en route to Olympia.  A light fog hovered over the rolling country roads eventually dissipating once mid-morning arrived. We stopped for a light snack and a sun break at a local park and then continued along scenic paths east to Lacey.

On a protected paved lane with trees changing into their fall colors Jeff and I discussed work, travels, and our families. The landscape grew more agricultural as we headed toward Yelm and a late afternoon lunch of chicken and tofu wraps, fresh fruit, and cookies. We dialed up our pace riding through the communities of Dupont, skirting Fort Lewis as the sun grew brighter and warmer, on through the leafy, waterside community of Steilacoom, and other little towns, until we arrived back at 5:30 PM at Tacoma Community College where we’d started the morning before.

Two full days of bike riding.  Multiple landscapes and scenic geography. Friendly people, both bike riders and non-bike riders, dotting our path. Yummy, nutritious snacks IMG_0192and meals along the way. Sunshine overhead, great vistas, and fantastic bicycling….

Think RAPSody. Think this summer, August 24-25. Grab a friend. Start training. NOW!

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Bike Rides to Cure the Summertime Blues

Sometimes I wonder what am I gonna do
‘Cause there ain’t no cure for the summertime blues.
–   Summertime Blues by The Who

Bike RidersSo lamented The Who in this classic rock song. I can only presume that no one in the band spent much time on a bicycle because nothing cures the summertime blues like a good bike ride!

Summer is the season of bike rides and we have more than our fair share of great bike rides in Washington. If you want to chase away the summertime blues AND help grow bicycling in our state, then sign up for one or more of these upcoming rides that support the Bicycle Alliance:

The Peninsula Metric Century on June 2 is a challenging ride through scenic Kitsap Peninsula. Enjoy panoramic waterfront views, rural countryside, and lots of rolling hills. You have four route options to choose from and strawberry shortcake and ale at the finish line. New this year, the 100-mile route can done as the Gig Harbor Gran Fondo (with RFID timing) for an additional fee. This ride is organized by Tacoma Wheelmen’s Bicycle Club.

Head to Walla Walla for the Ann Weatherill Cycling Classic on June 15. The Ann Ride—as the locals call it—showcases the vineyards, orchards and wheat fields of Walla Walla Valley. Organized by the Wheatland Wheelers, this fully supported ride features a finish line buffet and a pint of local ale. The Ann Ride has its roots in bike advocacy and safety education. Learn about its history.

Explore the scenic cycling routes of Thurston and Lewis Counties in the Two County Double Metric Century on June 23.  This ride offers five route options ranging from the family-friendly 23-miler all the way up to the 125-mile loop that will challenge experienced cyclists. Capital Bicycling Club puts this ride on.

Enjoy the hospitality of West Sound Cycling Club when you ride Tour de Kitsap on July 28. Choose from multiple route options as you pedal the scenic roads of Kitsap Peninsula. Take in the fantastic views of West Sound and re-energize yourself at the themed rest stops.

The Courage Classic Bicycle Tour, August 3-5, is a fully supported 173-mile cycling event that provides everything you need along the way. Revel in mountain scenery as you cross three Cascade passes, and take advantage of rest stops every 15-20 miles. Courage Classic is a fundraising ride for Rotary Endowment for the Intervention and Prevention of Child Abuse and Neglect.

Experience some of the best riding that the Puget Sound region has to offer in a ride Outdoors Northwest includes in its Ten Best Classic Rides in the Northwest. RAPSody – Ride Around Puget Sound – treats you to spectacular Northwest sound and mountain views, cycling on roads less traveled, and the companionship of friendly bicyclists on this two-day ride. Slated for August 24-25, this is RAPSody’s tenth anniversary. This ride is organized as a benefit for Washington Bikes by five Puget Sound bike clubs: BIKES of Snohomish County, Capital Bicycling Club, Cyclists of Greater Seattle, Tacoma Wheelmen’s Bicycle Club, and West Sound Cycling Club.

Looking for more than a fireworks display or backyard BBQ for Labor Day? Come ride PROS: Perimeter Ride of Seattle! Held on September 2, PROS offers water views and lofty hills as you circumnavigate the perimeter of Seattle. Full PROS is about 80 miles and a PROS lite option is 56. This ride is organized by COGS – Cyclists of Greater Seattle – and all proceeds are donated to Washington Bikes.

 

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Voice your support for a better Burke-Gilman Trail

Right now the University of Washington (UW) has a unique opportunity to compete for federal funding to significantly improve the 1.7 miles of the Burke-Gilman Trail running through the UW campus.

Right now the UW needs your support.BGTweb-button

This portion of the trail is the closest thing that bicyclists get to gridlock: pedestrians crossing the trail at all hours at marked and un-marked locations, damage from tree roots on the trail surface, low-visibility because of dense tree cover, overcrowding of all modes and resulting conflicts.

Once University Link Light Rail and the SR-520 bridge replacement (with a new, dedicated bike/ped path) come online, congestion will get worse. Studies from the UW indicate that by 2030, this section of the Burke-Gilman Trail will see a 92 percent increase in the number of pedestrian trips during peak hours, and a 238 percent increase in the number of bicycle trips.

The University has already started working on a small portion of the trail, and is currently assembling funding to fully rebuild the entire 1.7 miles and with this grant, the project timeline can be compressed, saving money and ensuring that the trail is ready in time for the opening of the University of Washington Sound Transit station.

The future trail will see new improvements for crossings and mobility - photo courtesy of UW Transportation Services

The future trail will see new improvements for crossings and mobility – photo courtesy of UW Transportation Services

While the UW has a great start on funding for improving the Burke-Gilman Trail, they’re trying to secure the last-dollar-in by applying for a TIGER grant, a highly competitive federal grant in which only about 4 percent of applicants win. Projects from the Puget Sound region have won in all four rounds of TIGER grants thus far; however, none of these projects were exclusively bike/ped projects.

What’s most exciting? The proposed project will serve as a model for pedestrian and bike trails nationwide, including new standards for mode separation, safety improvements, interchange design and long-term durability. Very few TIGER grants have been solely focused on biking and walking – this sets precedent.

In order for the UW to be competitive against a national pool of road projects, the University needs our help. Please take just a few moments to register your support. Every online endorsement and letter of support counts!  The grant application is due on June 3, so getting letters in as soon as possible is critical.

Further information and details on the Burke-Gilman Trail improvements through the UW’s campus can also be found at: http://uw.edu/burke-gilman.

Image courtesy of UW Transportation Services

Image courtesy of UW Transportation Services

Posted in Advocacy, Alert, News, Seattle, Trails, Transit | Comments Off on Voice your support for a better Burke-Gilman Trail

Celebrate Trails on National Trails Day

Hiawatha TrailI love trails. They are my path to personal salvation.

After work, I often decompress from events of the day with a bike ride on a waterfront trail or a walk through the old growth forest in Schmitz Park. The trail activity lets me enjoy the outdoors and allows me to arrive home mentally refreshed.

Trails take me to special outdoor places. I have followed trails to the edge of Mount Rainier’s glaciers, skied and snowshoed into quiet canyons in eastern Washington, hiked into the Pasayten Wilderness to straddle the US-Canadian border, and pedaled and pushed my bike to ghost towns, abandoned mines and hot springs in the Cascades.

I have had some memorable and cherished experiences on trails. My sweetie and I shared our first kiss on a trail in Mount Rainier. I have enjoyed sunsets and twilight while biking on the Alki Trail. And I will always remember listening to the roar of the wind in the canyon below me as I camped peacefully on the rim trail of Zion Canyon in Utah.

National Trails Day is a celebration of America’s magnificent and vast trail system. This event occurs annually on the first Saturday in June, which happens to be June 1 this year.

I hope you will join me and thousands of other Americans as we pay tribute to our wonderful trails. Organized hikes, bike rides, work parties and celebrations are planned on trails in Washington and around the nation.

Participating in a work party is a great way to give back to trails. If you like to mountain bike, you can help Evergreen Mountain Bike Alliance build a new trail at Tiger Mountain on National Trails Day. The Klickitat Trail Conservancy will host a work party to pick up trash, install signage, prune and weed along their trail.

Tacoma residents can celebrate National Trails Day by spending some time sprucing up the trails at Point Defiance. Come early with your bike and you can pedal Five Mile Drive car-free in the morning!

Celebrate with a trail ride at one of our state parks! Washington State Parks is offering free access (no Discover Pass needed) to its facilities on National Trails Day. This includes the John Wayne Trail and Columbia Plateau Trail.

You can find a list of registered National Trails Day events here. Check our Resources page for a list of local bike clubs and trail groups. You can contact them to see if they have any trail events planned. Or gather a few of your friends and celebrate your favorite trail with a hike or bike ride.

See you on the trail!

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Coming to a neighborhood near you: safe streets

Yesterday afternoon Governor Jay Inslee signed HB 1045, the Neighborhood Safe Streets Bill, into law. Governor Inslee’s bill action represents the end of a three year legislative odyssey for Washington Bikes, our legislative champions, and the countless organizations and cities that supported common-sense legislation to give cities and towns an easier pathway to make safe streets.

On May 16 supporters joined with Governor Inslee to sign HB 1045 into law

On May 16 supporters joined with Governor Inslee to sign HB 1045 into law

A law is only as good as its implementation and even with special session far from over, we’re gearing up for developing tools for making sure cities and towns have the tools and understanding to use it effectively to create safe streets.

Initial applications for using the law to create safe streets include:

  • Neighborhood greenways – low stress neighborhood routes for people to walk and bike on their way to school, the store, or home. Current best practices call for speed maximums of 20 miles per hour or lower.
  • Neighborhood connections around schools. School safety zones are narrow in their reach. Expanded 20 mile per hour streets in neighborhoods – with appropriate traffic calming designs – could make it easier for kids and families to walk and bike to school.
  • Neighborhood slow zones – New York City has led the way in taking a data-driven approach to applying 20 mile per hour streets in neighborhoods to reduce the severity of crashes, discourage cut-through traffic and diminish traffic noise.

If you have questions or want to talk more about how your city and town can use this law after it becomes effective (on July 28, 2013), contact Blake Trask at the Bicycle Alliance.

In the meantime, special session continues! Now is the time to contact your legislator to tell them that you want more investments in biking infrastructure and you support the Liias Amendment in HB 1954. Contact them now!

Posted in Advocacy, Funding/Policy, Health, Issues & Advocacy, Legislature, News, Safe Routes to School, Transportation | Comments Off on Coming to a neighborhood near you: safe streets

Bike to Work Day: Washington Round-up

Tomorrow is the day bike commuters are treated like royalty—Bike to Work Day! Here’s a round-up of Bike to Work activities and specials that we are aware of in Washington. If we’re missing something in your community, please add it in the comment section.

Cowlitz County

Bike to Work Day events include a morning coffee station at Starbucks and a Bike Week finale at Cassava.

King and Snohomish Counties

Cascade Bicycle Club does it big for Bike to Work Day. They’re sponsoring lots of rallies and commute stations throughout the region. Check the station map for locations.

The Bicycle Alliance is hosting a station at our Pioneer Square office. Drop by for some coffee and treats! We’re also co-hosting a station in Federal Way. Get the details here.

Mount Vernon

Bike commuters can treat themselves to juice and bananas at Skagit Food Co-op’s refreshment station Friday morning. Swing back by in the afternoon for a coupon for good for an organic ice cream cone!

Spokane

Spokane area cyclists can close out Bike to Work Week with a wrap-up celebration Friday evening.

Tacoma

Group Health is hosting a Bike to Work Day Commuter Tent in the morning and Downtown on the Go is hosting a Commuter Meet-up for those who commute by bike tomorrow evening at Broken Spoke.

Thurston County

Drop by one of five bike stations sprinkled around the Olympia area on the morning of Bike to Work Day. Bonus: You’re miles count double on Friday if you’re participating in the Bicycle Commuter Contest!

Wenatchee

Bike commuters can drop by a commuter appreciation station for coffee and breakfast treats. There is also an afternoon ride with the Mayor of Wenatchee scheduled, and other Bike to Work Day promos. Check here for all the details.

Whatcom County

Friday is Bike to Work & School Day in Whatcom County and bicyclists can drop by one of over 25 celebration stations in the morning in Bellingham and the county. There is also an evening celebration planned at Chuckanut Brewery.

Other Bike to Work Day promos

  • Starbucks is treating Western Washington bike commuters to a complimentary tall coffee beverage on Bike to Work Day. Just present your bike helmet or some other piece of bike gear to a barista at participating locations for your free drink.
  • Hop in the saddle and pedal to Grand Central Bakery on Bike to Work Day for a complimentary rustic baguette. Present your bike helmet at any location to claim your baguette.

Check our Bike Month Round-up for other related events.

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Celebrate Bike Advocacy with Ale-Liance IPA

Schooner Exact releases Ale-Liance IPA to benefit cycling in Washington State

ale-liance ipaBikes and beer take center stage in May.

On the bike side: we are celebrating Bike Month, Bike to Work Day, the kick-off of the National Bike Challenge, and Washington’s sixth consecutive year ranked first among Bicycle Friendly States.

On the beer side: May 13-19 is American Craft Beer Week and May 9-19 is Seattle Beer Week.

The two cultures join forces with the partnership between Schooner Exact Brewing Company and Washington Bikes to release a tasty, limited edition tribute to bike advocacy: Ale-liance IPA.

This specially crafted beer celebrates bicycling in a popular Northwest way—the IPA. Ale-liance IPA contains 6.2% alcohol by volume, 55 IBUs, and is chock full of simcoe and citra hops. And the good folks at Schooner Exact—bicyclists themselves—will support the Bicycle Alliance’s work to grow bicycling through advocacy, education and tourism by donating $25 per keg sold.

A toast to the Ale-Liance IPAThis is the second year that Schooner Exact and Bicycle Alliance have partnered together to produce Ale-liance IPA. Last year 30 kegs were produced and quickly poured during the month of May. This year, Schooner has brewed 50 kegs for distribution from Bellingham to Portland in the coming weeks. Check our Facebook page and Twitter feed for updates on establishments pouring the beer. Or ask your favorite watering hole to order a keg of this limited edition seasonal!

If you’re planning to ride Tour de Pints, the annual pub crawl on bikes that coincides with Seattle Beer Week, you’ll have an opportunity to sample Ale-liance IPA at Pike Brewing Company and Montlake Ale House.

Whenever and wherever you have that pint of Ale-liance IPA, be sure to join us in a toast to the passage of our Neighborhood Safe Streets Bill and to growing bicycling in our state. Cheers!

Posted in Bike Culture, Bike to Work, News, Seattle | Comments Off on Celebrate Bike Advocacy with Ale-Liance IPA

Reason to Celebrate and GiveBIG for Bicycling Today!

GiveBIG logo color.block.date LMc 4-19-13 2
It’s time to GiveBIG! Bicyclists in our state have a lot of victories to celebrate with this spring’s passage of the Neighborhood Safe Streets bill to be signed into law by Governor Inslee on May 16, not to mention Washington’s recent #1 ranking by the League of American Bicyclists as most bicycle-friendly state in the nation for the sixth consecutive year. Legislative wins, and building a bike-friendly environment, don’t happen overnight and are achieved with your financial support and willingness to make your voice heard.

Keep in mind that your donation will be matched by a stretch pool of matching funds thanks to Seattle Foundation and other partners, including Microsoft, Seattle Sounders, and the Wyncote Foundation NW, to name a few. Every hour on the hour from 7 AM-7 PM a Golden Ticket will be drawn at random from the donations made in that timeframe; each ticket drawn will earn the selected donor’s favorite non-profit an additional $1,000 (we hope you’ll choose us!). So your $25 donation could turn into $1,025, just like that!!

The whole purpose of GiveBIG is to inspire people to donate generously to non-profits that make the region a healthier, more vibrant place to live and work. We hope you’ll agree Bicycle Alliance is working on your behalf to make the entire state better for bicycling, which is good for everyone whether or not you ride.

ACTIONS YOU CAN TAKE:
1.       Log on TODAY to make a donation between 12 midnight and 11:59 PM, and
2.       Share this information with family and friends (and your boss, if you have employer matching funds!) who support our vision of a more bicycle and pedestrian-friendly state.

Remember–anyone, anywhere with an Internet connection and a credit card can make a donation of any amount on May 15, GiveBIG day! 

Support bike safety and education and help make sure Washington bikes! Thank you for all you do to advance our cause!

IMG_3239 compressed web page
With appreciation,

Barb Chamberlain and Staff of the Bicycle Alliance of WA

 

 

Posted in News | 1 Comment

Commute Challenge Lessons Learned: Part 2

Working on the annual Bike to Work Week campaign to encourage more bicycling in Spokane was incredibly rewarding. In a continuation of lessons learned from putting on a commute challenge, here are a few more takeaways.

In Part 1:

  • How do you get started?
  • What miles count?
  • What motivates people?
  • What’s wrong with May?
  • Does it work?

What Can You Do with the Data?

Bike advocacy gold, baby! We took our miles traveled by bike and calculated every possible benefit: Money saved at the gas pump at current prices and average mileage, calories burned, CO2 emissions avoided.

We put all that data into press releases, speeches, and follow-up presentations to City Council (captured on cable and replayed many times). This really showcased both the number of people riding (far higher than I think people had assumed) and the benefits of our transportation choice and we got great media coverage as a result.

Phase 2: Use all that contact information to keep those people in the loop on bike issues as they unfold in your community. I didn’t stop emailing after the reminders about the pancakes, the mid-week energizer stations, and all the rest wound down.

Every so often I’d send out a round-up of local bike news–things like upcoming hearings on a bike master plan update, local bike events, people announcing as candidates for public office who made it clear they intended to support investments in a transportation system that works for every way of getting around. We kept together as a community of people interested in better policy for better bicycling.

This ongoing communication also let me keep scrubbing the email list as I got bouncebacks or heard back from someone that he/she had moved away and wouldn’t be around to ride with us any more, so I started off the next year with a nice clean data set. You went to all this effort to get these people to self-identify as bicyclists–don’t just drop them until next year!

Outcome? The first year it took us five weeks to get from zero to 300 people registered. In year 2 we got there in two weeks. We were over the previous year’s registration by May 5 and reached 1,472 by the events week–over a 57% increase. The next year we registered over 2,200 people.

What Does It Take to Pull This Off?

  • A dedicated band of volunteers who will do what they say and stick to a timeline.
  • The discipline to recognize that the easy, fun thing everyone will jump onto is generating lots of awesome ideas–the tough part is winnowing that long list down to those ideas that someone will actually execute so you only bite off what you can chew. Our rule: If someone wants to see something happen, that person has to head up that effort or someone else has to agree to take it on. If no one will, it isn’t important enough to the group as a whole to add to the to-do list.
  • Local business sponsors to help come up with some prizes and support for the promotional and event costs you’ll incur (posters, banners in your downtown if you can, maybe some donated print advertising from the local paper, sources of things like pancakes and coffee at a kickoff or a Friday-night wrap-up party for Bike to Work Day).
  • A registration system: See below for what Tri-Cities is doing in conjunction with the National Bike Challenge.
  • A promotional plan so have someone on the committee who can write press releases/blog posts, set up your Facebook page, etc. and who will keep up that effort throughout the registration drive. This is not a “set it and forget it” event, especially when it’s new.
  • A succession plan: What happens when your founders move on to other things? Key volunteers who get everything rolling often carry a lot of lessons learned in their heads. Get them to write down the checklist and timeline for their set of responsibilities and put all that someplace central where more than one person has the log-in and password. Recruit and train assistant leaders for every subcommittee.

How Do You Help the Beginners?

As a warm-up I think it’s easier for people to try riding for an errand or a social engagement on a weekend than to have the time pressure of needing to be at a particular place by a particular time with a particular type of clothing. I usually advise people to try their work commute first on a Saturday or Sunday if they’re really new so they can see how long it takes, get used to some of the decision points that feel different on a bike, and so forth.

For those putting on a local challenge you might have some pre-rides on a weekend. Meet at a local bike shop–the owner will probably be happy to work with you on some kind of bike check-up special deal to get more customers in the shop. Go over the rules of the road (and get in touch with us if you want a batch of our pocket-sized guide to Washington bike laws to hand out).

We also worked with our local League-Certified Instructors (LCIs) to put on Traffic Safety 101 skills courses during mid to late April to help prepare people.

Local to National–Think Big!

To address this pesky weather thing (see “What’s Wrong with May?” in Part 1) you can also incorporate the National Bike Challenge. It runs through September and counts ALL kinds of riding, whether it’s mountain biking, commuting, tooling around, going on a bike tour vacation, or sprinting toward the finish line.

In addition to counting all types of riding it runs longer so people who have travel conflicts or bad weather during May still have the chance to get in some miles that count, and it makes a national statement.

You can sign up for both your local commute challenge and the national one and have the chance to win prizes, including prizes at the state level that we’re donating from the Bicycle Alliance as the statewide host.

At the Bicycle Alliance we’ve worked with the League of American Bicyclists, who organize the National Bike Challenge, on behalf of 3 Rivers Bicycle Coalition so they can use the national system to run their local challenge, and they’re rocking the registration–they’re the top community in the state for the national challenge so far!

If you want to start a community challenge without having to set up all the separate registration and what-not, let us know and we’ll work with you for next year to give the Tri-Cities a run for their money.

Bottom Line: Just Do It!

Your community will be a better place for bicycling if you step up and help make it more visible. If your town or county isn’t on our statewide list of commute challenges this year, take this as your own challenge to get started planning for next year!

Let us know you’re working on it and we’ll help you connect with other bicycle advocates in your area. You’ll have a head start on that list of people you send emails to for the first planning meeting.

Posted in News | 2 Comments

Commute Challenge Lessons Learned: Part 1

I started the Bike to Work promotional efforts in Spokane with help from Washington Bikes (so it was very cool to come full circle when I became the executive director at the Bicycle Alliance last August) and chaired it for several years.

The effort is still going strong and putting on great events, so if you’re from Spokane County, go sign up with Spokane Bikes! (We’ve rounded up a list of commute challenges in Washington state to help you sign up other places too.)

Every community’s challenge takes on a different flavor. I thought I’d share a few of the lessons learned from my time at the helm in Spokane as food for thought to those who are currently mounting challenges and celebrating Bike to Work Week.

How Do You Get Started?

You ask people to help.

Okay, that sounds overly simplified, but seriously….

I looked up contact information for every bike club, bike shop, bike-what-have-you I could find. (Luckily you no longer have to do that research from scratch if you’re in Washington state; we’re rounding up those lists for you in our statewide resources.)

I sent out emails to everyone I found (strangers then, now friends) with a time and place for an early-morning initial meeting saying that we’d start something if people responded to the invtation. (I had told the Bicycle Alliance staff I’d be happy to chair a committee but only if other people joined the committee–I wasn’t stupid!)

A dozen people showed up! Out of that initial meeting I got pledges for the kickoff breakfast pancakes, the wrap-up party beer and chips, an idea for how to handle registration that later panned out, and we were off and running.

I will also note that I started our planning process early–first week of November to plan for something taking place in mid-May–to give us plenty of time to figure out what we were doing and pitch potential sponsors. Don’t start in April. (Look for more tips on what you’ll need in Part 2.)

What Miles Count?

We started with the traditional language, calling ourselves Bike to Work Spokane. We quickly learned that people who didn’t travel to work, whether because they were unemployed, going to school, working from home, or retired, still very much wanted to be counted as bicyclists because they knew there was a lot of power in that for us to be recognized by city leaders.

It’s especially painful to have to say you have no job to ride to when you really, really want one.

We also had one woman–an absolute leader in the bike community–who worked at home and who asked if she could ride on her stationary bike, work in her home office, and still “count” to get one of the T-shirts we were giving away. (Our answer was yes, for her.)

We ended up changing our mileage definition so that it was “vehicle miles avoided,” meaning that we counted any bicycling for something that would otherwise have involved using a vehicle. This could be miles to work, school, the grocery store, the dentist, or anywhere else. We didn’t include recreational/health/competition miles because we wanted to make the policy point that we were keeping cars off the road.

We also ended up changing our name as a campaign from Bike to Work Spokane to Spokane Bikes to reflect that more inclusive definition.

What Motivates People?

Well, for one thing, T-shirts and pancakes! We set our goal for the first year (2008) at 300 registrants. We were starting from zero and had no idea how many people already commuted by bike, let alone how many of those would come to our website and sign up.

We raised funds with help from the Bicycle Alliance and I built a budget that included giving a free T-shirt to the first 300 people to sign up. Mountain Gear, a Silver level Bicycle-Friendly Business, volunteered to cook a pancake breakfast at Riverfront Park for the Kickoff Breakfast and they’ve done it every year since then. We got prizes donated from a variety of businesses and a wrap-up party at a local brewery that supplied the beer, chips, and salsa.

Boy, did that ever work! March 17, 2008, registration went live. I checked the stats daily, worrying about making our goal, until April 28, when #300 signed up. And then, whoa Nelly! I scrambled to adjust the budget and allocate funds to produce more T-shirts so we could reward more people. Look at how fast it rolled as word started to spread:

April 30: #400

May 1: #500

May 5: #600

May 7: #700

May 10: #800

May 12: #900

May 16: Our last registrant, #934–over three times as many as we’d guessed at.

So–schwag and calories will do the trick. (One more takeaway here and it isn’t a small one: If we’d set our goal at 1,000 registrants we would have fallen short. Instead we set a goal we thought was reasonably attainable and got amazing results. If you’re just starting out, think big but talk small!)

We tracked total mileage and total days ridden–pretty standard in most of these events. But that really just rewards the uber riders who are going to ride with or without any kind of challenge or event. So one year we tried to change the competition from total miles ridden to “how many people did you help get started riding?” so we could reward what we were really after: getting new people riding.

That failed utterly. Altruism just didn’t seem to motivate the way racking up the miles did, which saddened me. I do think there’s a way to do this but it would take more than we were able to accomplish with our volunteer effort.

We were also expecting people who signed up to tell us who helped them, so it was essentially them nominating someone else who would be the winner. Maybe if we’d asked people to tell us who they helped start riding, then checked to see if those people registered, then…..

You see why this is a complicated set of motivators and data to get to the reward! But there must be a way. Maybe team captains are rewarded based on the number of brand-new commuters they’re able to sign up.

What’s Wrong with May?

We scheduled our event in conjunction with National Bike to Work Week. May in Spokane is often still cold and rainy. People protested the dates but we figured we were better off going with the national flow and tagging onto all that publicity.

Year after year, though, it rained on our Kickoff Breakfast! If not at the beginning then by the end. The hardiest bicyclists in the world showed up to stand in the rain, shivering and smiling and pouring syrup onto stacks of fluffy pancakes and warming up with Roast House Coffee.

So one year we figure we’d outsmart Mother Nature: We delayed our events by one week to be later in May with a better chance of good weather. How did this work for us?

National Bike to Work Week: Gorgeous. Sunny. Blue skies. Fluffy puffy cloudlets.

One week later: It rains buckets on our Kickoff Breakfast.

Okay, Mother Nature, we get the message–you’re stalking us. Back to hardy bicyclists and the national week. You can schedule your events at a completely different time to suit your local weather conditions but you can never, ever guarantee a nice week. Have a rain plan.

Does It Work?

The Commute Challenges everywhere absolutely DO get people riding. They know they’ll see more riders on the street, they have the safety-in-numbers feeling, they want to be part of a larger effort.

Plenty of people came up to me every year to tell me that this was their first time riding their bike to work, that the event motivated them to start, or that they were a regular commuter and had felt lonely for a long time but at long last they were seeing other people on their route.

Chamberlain-Barb-June2012Watch for Part 2 tomorrow for more lessons learned:

  • What can you do with the data?
  • What does it take to pull this off?
  • How do you help the beginners?
  • Local to national–think big!
  • Bottom line–just do it!
Posted in Bike to Work, Commuting, Encouragement, Events, News, Spokane County | 3 Comments