Five-Year Strategic Plan Priority: Communicate our Purpose

Read our posts highlighting priorities in our strategic plan adopted in 2016.

WA-Bikes-logoEach part of our work grows bicycling statewide and makes bicycling better for you and your communities. The more you know about your Washington Bikes, the more you can connect with the activities that fit your focus.

Whether we’re advocating for safe connected bicycle infrastructure, putting on bike challenges, endorsing candidates, or increasing elected officials’ awareness of Washington Bikes and the policies and investments we support, we want you to know what Washington Bikes means for you, your family and your community.

What we will do: We will double the number of people who are aware of the full range of our mission and the value of our work by creating and implementing a comprehensive strategic marketing and communications plan. We will clearly defined and articulate the purpose of Washington Bikes and how we can help you, your family and your community. Specific analysis of elected officials will track awareness of our engagement in candidate campaigns.

Our current level of success: We’ll create a baseline measurement of mission awareness at the end of 2016 from people in the database. We’ll also create a baseline measurement of awareness among elected city, county, state, federal and tribal officials.

Our strategic priorities

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