Five-Year Strategic Plan Priority: Increase Ridership Statewide

Read our posts highlighting priorities in our strategic plan adopted in 2016.

An everyday rider -- doing STP on a triple with his children.

An everyday rider — doing STP on a triple with his children.

Imagine biking to work or to the grocery store or for recreation and seeing twice as many people riding as you see today. More people riding bikes means healthier communities, strength and safety in numbers, and a visible signal to decision makers that bike investments add value. That’s why we made increasing ridership statewide one of our strategic priorities.

What we will do: We will use comprehensive and strategic marketing and communications campaigns to encourage more trips by bicycle; get more cities/towns to participate in bike challenges; and in turn, provide opportunities and encourage more individuals to join bike challenges. Furthermore, we’ll utilize WA Bikes-managed bike challenges as a catalyst and resource for engaging communities and individuals.

Riding the STP is a highlight of the year for students participating in Cascade Bicycle Club's Major Taylor Project.

Riding the STP is a highlight of the year for students participating in Cascade Bicycle Club’s Major Taylor Project.

Our current level of success: By the end of 2016 we’ll have this year’s numbers for statewide bicycle counts and participation in bike challenges, both in terms of communities participating and individuals riding.

How you can be part of the success:

Our strategic priorities

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