Bike Everywhere Challenge Social Media Toolkit

About the Challenge

The Washington Bike Everywhere Challenge is a fun, inclusive, team-based event that encourages people across the state to ride more, stay active, and connect with their communities.

Organizations play a key role in building excitement by forming teams and inviting employees, members, or residents to ride together.

How Partners Can Participate

• Create or promote a team within your organization
• Encourage your community to sign up and join
• Share posts throughout the challenge
• Celebrate participation and progress

Key Messages

Use these themes in your communications:

• Ride together as a team
• Every mile counts
• All experience levels welcome
• Fun, friendly competition
• The benefits of biking
  • Improve mental and physical health
  • Save money on gas
  • Reduce carbon footprint

Suggested Promotion Timeline

1-2 Weeks Before May

• Announce participation
• Invite people to start or join a team

1 Week Before

• Share sign-up instructions
• Recruit team members

Launch Week

• Kickoff announcement
• Encourage first rides

During the Challenge

• Share updates and reminders
• Highlight team participation

Social Media Templates

Announcement Post

The Washington Bike Everywhere Challenge returns this May! Ride solo or form a team, log miles, and earn prizes. It’s that easy!

Join the fun at bikechallenge.WABikes.org. You can also download the app, “WA Bikes” on the Apple and Google Play and sync your Strava for easier trip tracking. See you on the trail!

Join Our Team

Don’t ride solo—ride with us 🚴‍♀️

[Your Organization Name] is gearing up for the Washington Bike Everywhere Challenge. Whether you ride every day or are just getting started, you’re welcome on our team.

👉 Sign up: bikechallenge.wabikes.org

👉Click “Leaderboard” on the Bike Everywhere Challenge

👉 Search for: [Team Name]

How to Sign Up

Joining is easy:

1. Go to bikechallenge.wabikes.org
2. Create your account
3.  Go to the Leaderboard and search for our team: [Team Name]
4. Start logging your rides

Every mile you ride supports our team and earns the chance to win prizes! 

Countdown Post

The Bike Everywhere Challenge is almost here! Have you joined a team yet?

Don’t miss out: bikechallenge.wabikes.org

May 1 Launch Day

The Washington Bike Everywhere Challenge starts today! Join our team and log your first ride.

Let’s see how far we can pedal together: bikechallenge.wabikes.org 

Graphics Guidance

Use the provided visuals to increase engagement:

Facebook

Instagram post

Instagram story

Web

Hashtags

#BikeEverywhereChallenge
#BikeEverywhereMonth

Best Practices

• Post about once per week
• Tag your organization and partners
• Encourage team members to share their rides
• Celebrate participation, not just top performers
• Pair social posts with internal emails or newsletters

Need Help?

If you have questions about participating or promoting the challenge, reach out to:
bikechallenge@wabikes.org