Ride in the Rain Toolkit

Use the Washington Bikes Ride in the Rain Challenge to encourage bicycling at your workplace or in your social circle

Now is a great time to promote bicycling and the best time for beginners to get started biking. Leverage the 2021 Washington Bikes Ride in the Rain Challenge  on the Love To Ride platform to increase bicycling to and from your workplace and generate momentum for onsite bicycle infrastructure improvements. It’s also a great way to engage friends and family in an activity that provides mental and physical benefits.

Whether you are a Team Captain, a team member, or a workplace events coordinator, you’ll find that the toolkit below is a great springboard for making the Ride in the Rain Challenge a rewarding and unique experience.

Suggested to-do list 

This sample timeline will help you plan for a fantastic challenge and inspire riders. 


Friends & Family Recruitment






Inspire your employees

New bike commuters respond to support, encouragement and incentives. Below is a list of suggestions to guide your challenge planning. 

Email templates

Feel free to use these templates to promote the 2021 Washington Bikes Ride in the Rain Challenge via email, online, or newsletters. Registration for the Challenge is free and opens in November. 

To recruit captains

Dear ________,

Ride in the Rain Month is coming up and __________ (organization) will be participating in the 2021 Washington Bikes Ride in the Rain Challenge. I’d like to encourage you to join the all-star cast of team captains.

As a team captain, you can significantly increase bicycle commuting at _________ (worksite). And we’ll be backing you up with some fun events and incentives, including:

The challenge offers up great support for captains, including a comprehensive toolkit, and prizes just for captains.

To start a team, you simply sign up online, recruit three or more coworkers to join your team, and encourage them to ride as much as possible throughout the month. The challenge starts November 1; please start your team today!

________(your name, title, department, contact information)


To encourage executive support

Dear __________ (title)

I would like to encourage ___________________(business) to participate in the 2021  Ride in the Rain Challenge. Bicycle commuting makes great business sense. Bike commuters are healthier and more productive employees. Bicycle parking is a fraction of the cost and space of car parking. Bike commuting is especially valuable to me as an employee because _____________________.

The 2021 Ride in the Rain Challenge is a simple turn-key program that has significantly increased bicycle commuting among both new and experienced riders. Last year, 10 percent of participants were brand new commuters. That’s an impressive result.

What’s more, it’s very simple for businesses to participate. Team captains like me recruit and encourage riders. The riders track their own trips online. Washington Bikes provides a comprehensive business toolkit with email templates, newsletter blurbs, graphics, and inspiration.

At the very least, I’d like to ask you to promote the 2021 Washington Bikes Ride in the Rain Challenge to all staff. Please check out the Washington Bikes website for information and resources.

Captain ________(your name)

________(team name)

________(business name)

________ Department